built on hospitality

This project brings together a collection of marketing materials, menus, and mockups created for Folia and Chiefs. My work focused on extending each brand’s identity through digital and print design. I created cohesive layouts, refined typography, and developed visuals that support both the everyday communication needs and the overall brand story of each space.

Marketing design

company

Built On Hospitality

goal

To extend and strengthen the visual identity of Folia and Chiefs across key customer touch points, ensuring all marketing materials and menus felt cohesive, elevated, and aligned with each brand’s atmosphere and positioning.

role

Led design and visual execution across digital and print assets, including menus, marketing materials, and brand mockups. Focused on layout systems, typography refinement, and maintaining consistency across all applications while adapting to the unique tone of each brand.

outcome

Delivered a cohesive suite of materials that enhanced day-to-day communication and reinforced each brand’s visual presence. The work created a more unified and intentional customer experience across both physical and digital touch points.