Mazi
Comprehensive brand identity created for a Mediterranean restaurant in South End, Charlotte. The visual direction mirrors the space’s moody, modern interiors, resulting in a clean, contemporary logo with an understated Mediterranean sensibility.
logo design + branding
company
Built on Hospitality
goal
To develop a brand identity that reflected Mazi’s moody, modern interior while subtly honoring its Mediterranean roots, resulting in a refined and cohesive visual system across physical and digital.
role
I served as Design Lead, shaping the conceptual and visual direction of the brand identity. I designed the primary logo and foundational system, collaborating with a fellow creative to expand the visual language, refine supporting iconography, and extend the brand cohesively across
touch points.
outcome
The selected logo direction was refined and approved by ownership, forming the foundation of a cohesive brand identity. The system was successfully implemented across digital platforms, print collateral, and signage, creating a unified and elevated brand presence.
