Riverblue marketing design & logo ideation

For RiverBlue, I supported the marketing and brand rollout across multiple touchpoints, working closely with internal stakeholders and external partners. My role focused on designing marketing assets for both print and digital use, including on-site signage and email banners, as well as writing editorial copy for AVLToday articles to help introduce and position the development within the local community.

I also collaborated with and helped manage the external marketing agency responsible for developing the RiverBlue logo and core branding. After the initial logo was created, I added refinements and finishing touches to ensure visual alignment across applications. In addition, I assisted in overseeing the social media content creator and coordinated with the broader marketing team to maintain consistency across signage, digital assets, and online presence.

This project highlights my ability to work within a multi-partner environment, balancing hands-on design work with coordination, copywriting, and brand stewardship to support a cohesive marketing vision.